Alta Seludo on Saying Yes to Opportunities

You don’t get to pick the hand you were dealt but you can choose how you react…I want my children and future generations to know that if they go after their goals and life knocks them down, they have to keep getting up – even if they’re scared. That’s what shapes us into the person we’re meant to be.

It’s clear to me how my own past has shaped my strength, resolve and purpose. As a first-generation child of hardworking parents and the youngest of three girls, my life was stable. That suddenly changed when, at just 13, our physician father suffered from cyanide poisoning that left him physically disabled. Two years later, our mother was struck by a drunk driver, leaving her with life-long health complications and pushing my sisters and me to be both caregivers and providers for the family. We had to grow up very quickly, and we lived in survival mode. It’s where my strength comes from.

Though challenging, my experience caring for her parents ignited a passion for helping others, and I dreamed of pursuing a career in nursing. However, my life took another unexpected turn and I became a mother at 18. With my nursing career plans on hold, I found myself in mortgage sales, working long hours to provide for my family. I was a single mom and caretaker to my parents. As my children grew up, they would see me leave for work in the morning and knew they wouldn’t see me again for 12-14 hours. I continued that hectic routine along with caring for my parents until 2009, when they both passed. I knew it was time to pursue my calling and enrolled in nursing school. However, the journey to my ideal career wasn’t quite what I’d expected.

By 2012, I was married and working full time in the healthcare industry – living the life I’d always dreamed of. My children were older and my family was comfortable but somehow it wasn’t filling my cup the way I’d hoped. I was still working excessively long hours, and didn’t feel as if I was actually helping people. I felt like it had become more about making money than patient care. I couldn’t give quality service to my patients.  

Eventually, the stress took its toll and led to facial hives so severe they landed me in the hospital. While scrolling through Facebook from my hospital bed, I came across a friend’s post about a skincare regimen designed specifically for dry, sensitive skin, and wondered if by any chance it could help with my issues. As hesitant as I was to reach out, I was desperate for something to help with my skin.

To my surprise, the products did the trick. My skin drank this stuff up. It had become so sensitive that I could only tolerate putting coconut and avocado oil on it, so the fact that I was able to find something to soothe and strengthen my skin was huge. 

Even more exciting than my results was the opportunity my friend presented when she told me about the business. She felt it allowed her to be a more present parent and had made the decision to leave her job. I wanted my own time back. I’d already missed too many moments with my own children. At one point, as I was considering joining, I looked at my husband and asked, “Will the second half of my life look exactly like the first – being away from the people I love the most?”

And that’s what did it.

Right then and there, I decided to make the leap and start my own business. It didn’t matter that I wasn’t “a skincare type of chick” and hadn’t had experience with the business model. All that mattered was that I saw the business as a way to reduce my workload and get my life back. I dove right in, and listening to my sponsor’s advice, found a way to put in a few hours a day around my already busy schedule.

I built my business in my car while commuting, and stopped wasting time on things like TV and radio, to spend every spare moment learning, understanding, building and talking to others about the opportunity. With hard work, I achieved a new level each month, hitting Level V in my fifth month.

“You never know what life will throw at you; it’s short. My parents’ lives both changed forever in their forties and now they’re gone. I didn’t want to be 75 and look back and say, ‘Where did my life go?’ when all I’d done was work. I saw this opportunity as a vehicle to get my life back.”

Through creating my own consultant community, I began to see how the business could also be the avenue to help others. Many of the people on my team have faced similar struggles and have been able to change their lives through the business. When a struggling single mom has the potential to make some extra income, that’s huge. I can touch people and impact families in a way that no other job has ever allowed me to do because I’d been able to make that impact in my own life. I made the decision to quit my job in 2016 and committed myself to my skincare business full time.

Now an Elite Leader, I’ve built a team that cultivates personal growth and supports each individual. While my business has allowed me to work alongside my husband and children, what’s even more incredible is how it’s let me finally take a step back and enjoy life with my family. This business allows me to say yes to the things I used to say no to. I’ve told my children no their entire lives and missed most of their milestones as they grew up because of work. Now I’m finally making up for all the years that I said no. Today, I’m able to say yes to everything because I said yes to this business opportunity. 

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